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ABOUT WOR

Way back in 2009 we had the wild idea to start roasting our own coffee. Starting out on a 6kg Giesen roaster we experimented, cupped, played, cupped some more and after a year of messing around we came out with our first blend, Bathysphere was born. Somewhere in there decided on another name, one for the roastery and cafe we had planned, a name that could carry us forward. It had to be a song title because after our first cafe, A Minor Place had brought us so much luck and joy it became a superstition to name all things after songs we loved. 

But Wide Open Road is more than a song title, it’s a mood, a state of mind, it conjures a narrative and story of how we want to travel through the world. To this day that narrative drives our decisions, it directs us as we navigate all the changes, the hardships and the joys that come with building something that you care about, something you hope other like minded souls will get on board with and add their creative energy to, a community of people who love to see things transformed and help to grow what is essentially an intangible idea, a Wide Open Road.

We’re now supplying freshly roasted coffee to folk all over Australia and the world.

Moving forward our focus is to continue to provide our people with great products but also to move our industry towards a sustainable future. This is not a simple task but a series of decisions that will take time but is absolutely necessary for a healthy future.